πŸ“Š 100% of home buyers now use the internet in their search Β· NAR 2025πŸ€– 39% of buyers are already using AI tools in their home search Β· Veterans UnitedπŸ“± 400 million people use ChatGPT every single week Β· OpenAI 2025πŸ” AI Overviews now appear in nearly half of all Google search results🏑 88% of all home buyers purchase through an agent Β· NAR 2025⚑ 76% of local searchers contact a business within 24 hours of searching Β· GoogleπŸ“ˆ Perplexity grew 370% year-over-year Β· AI is not coming, it's here🎯 46% of all Google searches are for local businesses Β· Google Local DataπŸ’¬ 62% of buyers say their agent was their most valuable source of information Β· NARπŸ† 97% of buyers start their home search online before contacting anyoneπŸ“Š 100% of home buyers now use the internet in their search Β· NAR 2025πŸ€– 39% of buyers are already using AI tools in their home search Β· Veterans UnitedπŸ“± 400 million people use ChatGPT every single week Β· OpenAI 2025πŸ” AI Overviews now appear in nearly half of all Google search results🏑 88% of all home buyers purchase through an agent Β· NAR 2025⚑ 76% of local searchers contact a business within 24 hours of searching Β· GoogleπŸ“ˆ Perplexity grew 370% year-over-year Β· AI is not coming, it's here🎯 46% of all Google searches are for local businesses Β· Google Local DataπŸ’¬ 62% of buyers say their agent was their most valuable source of information Β· NARπŸ† 97% of buyers start their home search online before contacting anyone
Only 1 Agent Per Market
The AI Marketing Engine That Makes you the Hyper-Local Authority in Your City.The AI Marketing Engine That Makes you the Hyper-Local Authority in Your City.

GEO builds your hyper-local AI authority so when buyers in your city ask ChatGPT, Perplexity, or Google AI who to call, you are the only name that comes up.

4 in 5

Buyers now use AI to find agents

30 days

To your first AI-referred lead

500+

Agents in our coaching network

1 spot

Per market Β· ever

Find Out If My Market Is Available β†’

Free. No credit card. 30 seconds.

This is what day 34 looks like

Agent texts Misti after first ChatGPT referral

The Shift

Your Buyers Changed How They Search. Did Your Marketing?

Buyers used to Google "best realtor near me." Now they ask ChatGPT. They ask Perplexity. They ask Apple Intelligence. AI does not show them your Zillow reviews or your Instagram grid. It recommends the agent it has been trained to trust as the authority in that market.

The Old Way

βœ•Post 3x a week and pray for engagement
βœ•Pay Zillow for leads who shop 12 other agents
βœ•Cold call expired listings and get hung up on
βœ•Run Google ads that buyers scroll past
βœ•Chase leads who ghost you after one text

The GEO Way

βœ“AI recommends you when buyers search your city
βœ“Leads call you Β· you don't chase them
βœ“Own your market before a competitor does
βœ“Content published for you every single week
βœ“Done entirely for you. Zero posting required.

What Is GEO

GEO Stands for Generative Engine Optimization.

Just like SEO taught Google to recommend your website, GEO teaches AI to recommend you as the expert in your market.

πŸ€–

AI Visibility

We build the exact signals that make ChatGPT, Perplexity, Google AI, and Apple Intelligence cite you as the top agent in your market.

✍️

Done-For-You Content

Two blogs a week, 28 social posts a month, a weekly newsletter. Written in your voice, published by us, zero effort from you.

πŸ—ΊοΈ

Local Authority

Google Business Profile, local citations, and authority signals so both AI and humans recognize you as the dominant local expert.

How It Works

Three Steps. One Market. You Win.

GEO runs in the background. You stay focused on clients.

01

Claim Your Market

Check if your market is available on the strategy call. First agent to move claims it permanently. Your competitors lose access the moment you do.

02

We Build Your Presence

We publish content, optimize your profiles, and build your authority across every platform. All done for you. No effort required.

03

Buyers Find You

Your name shows up everywhere buyers look. They find you, they trust you before they call, and they arrive ready to move.

Check If My Market Is Available β†’

Real Results. Real Agents.

This Is What Success Looks Like.

Visibility increasing. Dashboards climbing.

Map rankings before and after GEO
AI Visibility Score dashboard
Inbound buyer message
Inbound buyer message
Inbound buyer message
This Could Be My Market β†’

Full Transparency. Full Control.

You See Everything. Every Month.

Your score. Your competitor rankings. Your content performance. All in one dashboard you can check in 60 seconds.

AI Visibility Score

AI Visibility Score

Score climbs every month as authority builds

Full Visibility Report

Full Visibility Report

See exactly how you rank vs every competitor

Content Score

Content Score

Nothing publishes below 90. Most hit 97+

Real Agents. Real Results.

This Is What Success Looks Like.

Buyers finding them online. Calls coming in from Google. Showing up everywhere in their market.

β˜…β˜…β˜…β˜…β˜…

β€œGot a call from my Google Business Profile last week. She said she found me searching for agents in my area and I was the only one who showed up everywhere she looked. Never had that happen before GEO.”

SM

Sarah M.

Real Estate Agent Β· TX

β˜…β˜…β˜…β˜…β˜…

β€œA buyer found me online. Said she'd been reading my content for weeks before she reached out. She already trusted me before we ever spoke. Closed in 28 days.”

RK

Rachel K.

Real Estate Agent Β· AZ

β˜…β˜…β˜…β˜…β˜…

β€œSomeone found one of my blog posts while searching for neighborhoods in Denver. She called me directly. Said I was the most visible agent she could find.”

DK

David K.

Real Estate Agent Β· CO

β˜…β˜…β˜…β˜…β˜…

β€œMy Google Business Profile views are up over 300% since month two. Calls coming in from people who just found me. I'm not chasing anyone. They find me.”

DL

Derek L.

Real Estate Agent Β· CA

β˜…β˜…β˜…β˜…β˜…

β€œThree organic leads in one month. No ads. No cold calls. They found me through search, read my content, and reached out ready to go. I just show up to the appointments.”

JR

Jennifer R.

Real Estate Agent Β· AZ

β˜…β˜…β˜…β˜…β˜…

β€œA seller called me because she said I showed up everywhere she searched in our market. She didn't interview anyone else. Signed the listing agreement on our first call.”

MD

Marcus D.

Real Estate Agent Β· CO

Inbound buyer messages.

Inbound buyer message
Inbound buyer message

GEO is a visibility company. We position you as the authority in your market. We do not guarantee leads, calls, or specific outcomes. Results shown reflect individual agent experiences and are not typical. Your results will vary based on market, competition, and other factors.

Local Market Domination

This is what owning your market looks like.

From invisible to owning the entire grid. In 60 days.

Local market rankings map

Every green dot = #1 ranking. One agent owns this entire market.

Everything Included. Nothing Left Out.

One system. Total domination. Zero effort on your part.

GEO installs and runs everything listed below. You approve content in 30 seconds a week.

πŸ€–

AI Recommendation Engine

We build the exact signals that make ChatGPT, Perplexity, Google AI, and Apple Intelligence name you when buyers ask.

πŸ“

Local Search Domination

Google Business Profile, Maps rankings, and local citations locked in so you own your city across every platform.

✍️

Done-for-You Content

Two blogs a week, 28 social posts a month, a weekly newsletter. Written in your voice, published by us.

🧠

Your AI Identity

A custom AI profile built around your voice, market, and expertise so every AI tool describes you accurately.

πŸ“§

Lead Capture and Nurture

Automated systems that turn AI visibility into booked appointments. Leads come in and get followed up automatically.

🎯

Retargeting Campaigns

Meta campaigns that re-engage warm audiences. 30 days of content softens them. The retarget closes them.

The Founder

Built by an agent who understands what it takes to win local market authority.

Misti Bruton spent years building one of the top real estate teams in the country. No cold calling, door knocking, or dancing on social media. She cracked the code on becoming the agent buyers find, rather than the agent who chases them. GEO is that system, available to one agent per market.

500+

Agents coached

$1B+

In real estate sold

Top 1%

Teams nationwide

Claim Your Market β†’
Misti Bruton, founder of GEO by HeyPearl

The Rule That Changes Everything

One Agent Per Market.
No Exceptions.

GEO builds your AI presence as the dominant local authority. If we ran it for multiple agents in the same city, it wouldn't make sense. So we don't. One market, one agent.

The moment another agent in your city books their strategy call and moves forward, your market closes. Not temporarily. Permanently.

Every week, agents across the country claim their markets. Your city might still be open. It might close today. The only way to know is to check right now.

Check If My Market Is Available β†’

Questions

Everything You Need to Know

Markets Filling Up

Is Your Market Still Available?

Fill out the form. We'll confirm availability on your free 30-minute strategy call.

βœ“Free. No credit card.βœ“30-min strategy call.βœ“Market confirmed live.
βœ“ Free strategy callβœ“ No obligationβœ“ Market confirmed liveβœ“ 3 free AI marketing assets
GEO by HeyPearl

The World's First AI Marketing Engine for Real Estate Agents

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Check My Market β†’